Aubade

There is life after Lessons…

After more than 25 years and 183 “Lessons in Seduction”, Aubade is now beginning a new chapter in its history and its communications.

Aubade is starting a new conversation that builds on its famous 25-year Lessons campaign…

For years, Aubade has been at women’s sides, encouraging them to be free. Now, Aubade is continuing in the spirit of the unforgettable Lessons in Seduction that inspired a whole generation of women in France, whilst adapting to the new, instant communication methods offered by new technologies, with a new direction that speaks to all women.