When I started the brand, it wasn’t about fashion, image, or clothes. It was a more intellectual concept for me. It was about truly feeling good in your skin. A desire not only to make comfortable things but to bring comfort to the people wearing them. I grew up in a small town in nature and benefitted from the calm of simplicity, which has affected my designs. For years within the clothing space, lingerie, in particular, there was a movement to 'reshape' the body: to push-up, push out, restrict, and distract. I saw things differently. I wanted others, including myself, to feel comfortable in our own bodies. Not just comfortable, but comforted.
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